We use strategies that involve many forms of inbound marketing such as content marketing, blogs, events, SEO, social media and visual branding, to help you in attracting the attention of new prospects. Our Inbound Methodology involves the marketer in every stage of your customer’s journey to finding the perfect product or service by attracting the right visitors to your website, converting them into qualified leads, closing more sales, and delighting your customers.
Traditional marketing methods are basically outbound marketing methods. Buying radio and TV ads, running print ads, buying email lists, cold-calling, advertising on billboards, or sponsoring a booth at a trade show. You are pushing your marketing message out to a given audience hoping for a response, a lead, and new business. Of course, there is still a huge need for outbound marketing and inbound isn’t meant to replace this form of advertising, but instead is meant to enhance and supplement it.
Our strategy focuses on having potential customers come to your business rather than marketers going out for their attention. We try to make it easier for customers, who are already actively looking for goods or services using the Internet, to find what your company offers, using content.
By creating content specifically designed to appeal to your dream customers, you attract qualified prospects to your business and keep them coming back for more. The best part about this marketing strategy is that it is not a paid form of advertising.
Attracting customers is the first step in the inbound marketing methodology. At this initial marketing stage, the customer is provided with the right content, at the right place, and at the right time through search engine optimization and social media marketing.
Once the right visitors have been attracted to your website, the goal is to convert them into leads through obtaining their contact information on a landing page. In order to receive this valuable information, the remarkable content they need at that very moment is offered to them. This helps give them the information they are looking for, while providing you, the marketer, with their contact information to effectively market to them.
The closing stage is where leads are transformed into customers. At this later marketing stage, specific marketing tools such as marketing automation, lead nurturing, and social media monitoring are utilized to ensure that the correct leads are closed at the perfect time.
Inbound marketing revolves around providing outstanding content to both your leads and your customers. This means that even after a lead is closed, they still must be engaged through dynamic content, social media, and trigger marketing. The goal of delighting the customers is both being able to solve their issues, and turn them into promoters of your business.
What is so remarkable about this methodology is that you are in charge of your results. These successful results are achieved through inbound marketing channels and tactics that allow you to create and deliver specific and rewarding content and marketing for your leads and customers at exactly the right time.
Consumers today are more empowered. The web provides them with instant information gratification. They can access detailed specifications, pricing, and reviews about goods and services 24/7 with a few clicks. Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience.
A good inbound strategy involves creating content that appeals to your desired reader, then helping them find it through search, social, and discovery. Any successful marketing strategy is dynamic and changes based on the data you collect about how effective your content is. If that sounds too impersonal, think of this way: figure out what your customers want, and give it to them.