Growth-Driven Design

USER EXPERIENCE DESIGN

Mobile Application Design

Website & E-Commerce Design

 Custom Application Design

WEB DESIGN & DEVELOPMENT

Responsive Website Development

Content Management Systems

Website & Email Hosting Solutions

E-COMMERCE DEVELOPMENT

Shopping Cart Development

Payment Gateway Integration

Courier Module Integration

We use actual feedback and statistics to guide our design decisions. With this information, we optimize your website’s design, by placing the content that your visitors are looking for where they can find it more easily.

Growth Driven Design (GDD) is development or redesign of a website in small steps. Making continuous, changes based on data, this does not involve making every element of your website perfect before launching and leaving it to sit static online for a couple of  years.

With this methodology, you minimize risk by focusing on a data driven website launch or re-design intending to make changes based on your ongoing analysis of visitors’ needs and your lead conversions.

 

 

STRATEGY

We begin with strategic thinking to evaluate your fundamental assumptions about your site visitors. We determine their needs and goals. We research whether our assumptions are valid. Once we know where your customers are in their journey and their points of pain, we brainstorm a wish list of website wants. We list all of the things your customers want on your site.

LAUNCHPAD WEBSITE

After determining your priorities from the wishlist, we will develop and launch your website with those core features. We’ll do this quickly, without sacrificing quality. Our goal is to get your site live for an audience to give you the feedback needed to make smarter choices.

CONTINUOUS IMPROVEMENT

We continuously experiment, learn (from analysis) and improve your website. We design the content and messaging, consider site usefulness, user experience, conversion rate optimization, stickiness and how to best tailor your website to the targeted persona.

Once we have the information architecture in place, we’ll move into wireframing and design, then programming and development. We will continue testing for user experience, by learning quickly what works and discard what doesn’t.

Basically, we start out with planning and development, then quickly move into a stage where we are analyzing data to inform our continuous learning. A final key aspect is transferring that learning to other departments in your business to better understand and apply the lessons gained from this Growth Driven Design experience for users and your internal teams.

Your visitors to your website become the focus of everything we do. We need to discover how website updates will impact them at every turn.