As a small business owner, you need to be aware that your customers are the lifeblood of your business. A steady stream of new customers allows you to grow your business and fulfill your company vision. Attracting new customers is no easy task. However, there are certain new and innovative strategies you can employ to make your business stand out from the rest.
It’s easier to look for customers if you know the type of customers you seek. Without a composite of your ideal customer, you probably wouldn’t know where to start looking. Have a crystal clear picture in your head of exactly who you’re targeting. Think about what makes those types of people happy, sad, scared, relieved, and then think about how you can make their lives a little easier.
Narrow down the focus of your ideal client and avoid making broad target market statements, such as every woman, every man or all baby boomers. Few products appeal to that vast of a group of people, and overstating your market will prevent you from developing viable targeted strategies for attracting clients.
With your targeted customers in mind, identify those places where they are likely to be found (media, online, offline, mail, etc.), and then create messages for them. Where you look for customers will depend on the nature of your business. Some good online locations include forums and social media pages, including your own and those of similar or complementary businesses. Offline, you can meet plenty of potential customers at conferences and conventions in your industry.
Thoroughly understanding your industry and having a firm knowledge of your product or service is critical to being able to attract interested clients. When you know your product backward and forward, that fact comes through. The people who would be interested in your offerings can see how knowledgeable you are and will seek your assistance.
Give potential customers you come into contact with a good reason to try your services, which is your first step to making them loyal customers. Provide value and establish yourself as having an in-depth understanding of the problems they are looking to solve. This takes the form of creating content via webinars, blog posts, guest blogging, and getting out there and physically networking with people. From all this you will start to attract a following, and as long as you have a structured sales funnel setup, you will be able to convert the followers or fans into paying customers.