Sales are essential for every business model. While a strong sales team can make a big difference in the bottom line, you don’t want to ignore how the rest of your business can increase sales as well. Here are a few tips for driving more sales to help your business grow.
1. Learn More about Your Customers
Your existing customers should be the first priority when attempting to boost sales. They’ve already shown a willingness to give you money in exchange for products or services, which shows that they trust you. If you did an excellent job when serving them, then they should be primed to do more business with you.
When you think about how to grow your business, the first thing that probably comes to mind is getting new customers. But the customers you already have are your best bet for increasing your sales; it’s easier and more cost-effective to get people who are already buying from you to buy more than to find new customers and persuade them to buy from you.
When possible, study how your customers use and interact with your products and services. Perhaps they rely heavily on one particular feature or struggle with one aspect of your product. If so, this could be a great place to offer an upgrade.
That’s not to say that getting new customers is a bad approach. One of the easiest ways to do this is to ask your current customers for referrals. But notice the verb. Having good products and great customer service and just assuming that your customers are passing the word about your business isn’t going to do much to increase your customer base. You have to actively seek referrals. During or after every job or sale, ask your satisfied customer if he knows anyone else who would be interested in your products or services.
2. Personalise your Services
Another approach for this is to deliver more personalized service or training. You shouldn’t really see this as an upsell. Instead, think of it as extending or enriching your relationship with them. You don’t want to be forceful here. Just be sure that they know what you offer because they could be unaware.
For example, a printing company might do an excellent job printing promotional brochures that clients mail out to generate business. A client who wants to automate the process even more could be interested in having the envelopes printed and addressed. They may even like to have the printing company handle the mailing itself.
If you can provide a broader range of services for your current customers, you become even more essential to their business. That means more sales and a stronger relationship.
3. Sales and Marketing Promotions
Sales and marketing promotions are a great way to reward your current customers and increase sales. Whether you hold them once a month, once a quarter, or whatever makes sense for you, you want it to be regular.
Once you establish a rhythm with them, customers will start to look forward to them. The more they anticipate interacting with you in the future, the better. Plus, they can let others know about your promotions in advance. These referrals should lead to a larger customer base.
When using social media, always remember that people don’t want to just be sold to all the time. They will let you sell to them it sometimes, but only after you build some rapport. Start by posting interesting content, including, photos, facts, questions, fill-in-the-blanks, links to interesting and inspiring articles, etc.
4. Build Trust with Your Followers
Build trust with your followers and get them talking on your posts. Then, once you’ve built this relationship, mix in link posts to your products or website. Also remember, with the way Facebook’s page algorithm works, your fans only see posts from pages they engage with. If all you post is salesy content, eventually engagement will die off, and you’ll just be talking to yourself.
Discovering and promoting new uses for your products or services is a great way to both get existing customers to buy more and attract new customers. There are several ways of growing your business by making your product or service available to a new pool of customers.
The most obvious is to open stores in new locations, such as opening a store or kiosk in a new town. New locations can also be virtual, such as a website with an online store. Another approach is to extend your reach through advertising. Once you’ve identified a new market, you might advertise in select media that targets that market. If your new market consists of a younger demographic, you may want to use social media for advertising,
Trade shows can be a great way to grow too. Because trade shows draw people who are already interested in the type of product or service you offer, they can powerfully improve your bottom line. The trick is to select the trade shows you participate in carefully, seeking the right match for your product or service.
5. Franchise and Expand to International Markets
The stories of entrepreneurs who have become both well known and well heeled due to franchising their small businesses are legion – and not just stories. If you have a successful business and can develop a system that ensures that others can duplicate your success, franchising may be the fast track for growing your business.
Expanding into international markets can also be a powerful boost to your business’s bottom line. Like franchising, this is a way of growing your business that requires quite a commitment of time and resources, but can be extremely rewarding.
While you probably won’t experience growth right away, whichever way of expanding your business you choose, you will see progress if you keep at it, and will successfully transform your business into all you want it to be. Learning how to grow your business isn’t just a worthy goal; growing your business is often a necessity for your business’s survival and your economic well-being.
Don’t let this article overwhelm you. Try one or more of these growth strategies that are suitable to your business and your circumstances and get your plan for growing your business underway. All have been successfully used by other businesses and, with some planning and investment, will also work for you.